Why is my property not getting many showings?

You've checked your Homebase account and are seeing minimal to no showings. Here's what you can do to improve your listing.

In a competitive rental market, it can be tough to stand out amongst the crowd. Sometimes rewording the description to highlight different aspects of the home can draw viewers further in, but in general the first places to evaluate include: price, pet policy, amenities, utilities.

Price is the first criterium renters use when starting their search; they want something within a defined budget. Pet policy can also be a deterring factor as more and more renters want at least the option to get a pet. The amenities offered and how modern/new they are can also be a competitive advantage, especially when comparable options have older ones or don't offer something altogether (think dishwasher, washer and dryer, and even off-street parking). Utilities - including one or several - again plays into the renter budget aspect. 

Renters search for the perceived best value, so it's important to align with the search trends. For example, if you can't compete with amenities, leverage your price. If you've got amenities to offer when others charge extra, consider including them.

There are also many other ways to improve your listing, including being flexible on lease start date, freshening up the paint, or taking new photos of it vacant if the photos previously showed tenant furniture.

Schedule a call with your Client Advisor to discuss the best approach for you!